Reporting partner for agencies and media buyers

You run the ads. I'll handle the reporting.

I build and maintain the client dashboards your agency needs. One view that connects ad spend to booked calls, sales and cash collected, refreshed and checked before your client thinks to ask.

A free Meta Ads audit report on one of your client accounts comes with every booked call.

Connected to the tools you already use

Meta AdsGoogle AdsGoHighLevelStripeShopifyAmazonWalmartGoogle SheetsLooker StudioBigQueryGoogle Apps ScriptCustom web dashboards

The problem

Good media buying, reported badly, looks like bad media buying.

Your client decides whether your work is paying off by reading a report. In most agencies, that report is the weakest part of the service. It usually breaks in one of four places.

01

Hours lost to manual reporting

Every week, someone on your team opens Ads Manager, the CRM and Stripe in three tabs and copies numbers into a spreadsheet or a slide deck. It takes hours. Mistakes slip in. Next week, it starts again. That time should go into the accounts, not into the paperwork about the accounts.

02

Numbers that don't match

Meta reports one lead count. The CRM reports another. Your client notices, and the next call is spent explaining the gap instead of the results. Even when the campaign is working, the conversation is about whose number is right.

03

Clients who can't see the results

Your client wants to know one thing: did the money come back? If they can't follow the line from ad spend to booked calls to sales to cash in the bank, they start to doubt the work. Doubt is how retainers end, often with no warning.

04

No view of profit

Most reporting stops at cost per lead and ROAS. Those numbers matter, but they don't answer the owner's real question. Nobody can show what the ads actually returned once cash collected and costs are counted.

What it costs

Weak reporting costs more than the hours it takes.

The time spent building reports is the cost you can see. The larger costs are harder to spot until they arrive.

Lost time

Senior people end up doing data entry. Every hour spent copying numbers is an hour not spent on creative, testing or a new client. As the client list grows, the reporting work grows with it.

Lost trust

When the numbers don't line up, the client stops trusting all of them, including the good ones. Your best results get questioned because the report around them looks unreliable.

Lost retainers

Clients rarely leave because of one bad week. They leave because they could never clearly see what they were paying for. A client who can see the return has a reason to stay. A client who can't is waiting for a reason to go.

The new way

A reporting department, without hiring one.

You keep doing what you were hired for: running the ads. I take over the reporting layer. That means connecting each client's platforms, building the dashboards, checking the data and keeping everything running as platforms change.

Your client gets a single place to see spend, leads, booked calls, sales and cash collected, with the same numbers every time they look. You get your hours back and a report that supports your work instead of undermining it.

Three ways to handle client reporting
Do it yourselfHire an in-house analystPartner with AZ Digital PH
Who does the workYou or your media buyers, between campaignsA new hire you recruit, train and manageA dedicated reporting partner
What it costs youBillable hours and focusSalary, tools and management timeA monthly partnership, scoped on the call
When a platform changesReports break until someone has time to fix themDepends on one person's availabilityFixes are part of the partnership
What the client seesSpreadsheets and screenshotsDepends on the analyst's skill setCustom web dashboards with your branding

Live demo

Click around. This is what your clients would see.

These are rebuilds of real client dashboards, filled with sample data from two fictional brands: a coaching academy and an e-commerce store. Change the date range or switch from weeks to months, and every number updates.

Live demo · sample data. Real client dashboards are private.Open full screen →
Executive SummaryMarketingSales and PipelineRevenueWebinar FunnelLead QuizE-commerce CEO ViewProfit and Loss

Every dashboard is built around the client's own funnel. These eight are examples, not a fixed menu.

What you get

A build in month one. A partner every month after.

Month 1

The build

  • Data audit. I review every data source your client uses, how it's connected and where the numbers disagree.
  • Custom dashboard build. A client dashboard, or a set of dashboards, wired to your client's real platforms and designed around how they sell.
  • Reconciled numbers. Where platforms disagree, the dashboard shows both figures and explains the gap, so nobody is surprised on a call.
  • Your branding. Your agency's logo, colours and web address. No AZ Digital PH branding is visible to your client.
  • Handover. A walkthrough for you and, if you want, for your client.
Month 2 onward

The ongoing partnership

  • Refreshes and data checks. Data is refreshed and checked on a schedule, so problems are caught before your client sees them.
  • Fixes when platforms change. When an ad platform, CRM or payment tool changes, I update the connection.
  • New metrics and views on request. As your client's offer or funnel changes, the reporting changes with it.
  • A reporting partner you can rely on. One person who knows your clients' data and answers your questions about it.
Meta AdsGoogle AdsGoHighLevelStripeShopifyAmazonWalmartGoogle SheetsLooker StudioBigQueryGoogle Apps ScriptCustom web dashboards

Pricing is tailored to your client load and covered on the call.

How it works

Four steps from first call to finished dashboard.

  1. Book a call

    We talk through your clients, the platforms they use and where reporting is breaking down today.

  2. Get your free Meta Ads audit report

    I prepare an audit report on one of your client accounts, so you can judge the quality of my work before you commit.

  3. Month 1: the build

    I audit the data sources, build the dashboards and hand them over under your brand.

  4. Ongoing partnership

    From month two, I keep the reporting accurate, current and growing with your clients.

Is this a fit

Built for agencies that run paid ads for clients.

This is for you if

  • You run an agency, or you're a solo media buyer, managing paid ads for clients.
  • Your clients are in coaching, education, services or e-commerce, or another niche where ad spend has to be tied to sales.
  • Your clients care about booked calls, sales and cash collected, not only clicks and leads.
  • You want reporting handled properly and kept up to date, without building a data team.

This is not the right fit if

  • You need a one-off spreadsheet and no ongoing support.
  • You're happy with your current reporting and your clients are too.

If that's you, I'd still be glad to point you in the right direction on a call.

Jayvee Respeto, founder of AZ Digital PH, seated at a laptop and reading a book, wearing a red polo shirt

About

The person behind your reporting.

I'm Jayvee Respeto, founder of AZ Digital PH. I build and run the reporting behind marketing teams, connecting Meta Ads, GoHighLevel, Stripe and BigQuery into dashboards that show clients exactly where their money went and what it returned. I've built reporting systems for high-ticket coaching and e-commerce brands.

I'm based in the Philippines. My working hours overlap with the Australian business day, and for US teams the work happens overnight, so reports are refreshed and checked before your day starts.

50+dashboards built

Before you commit

See the quality of the work before you pay for it.

Book a call and I'll prepare a free Meta Ads audit report on one of your client accounts. It's a practical way to see how I read data and how I explain it, using an account you already know well.

  • Executive summary and account snapshot. The main storylines for the period, with spend, conversions and account-level performance.
  • Campaign and ad performance. Your top campaigns and ads ranked by spend, with results, cost per result, ROAS and click-through rate.
  • Creative health. Which ads are fatiguing, based on falling click-through rate and rising cost per result, and which to refresh.
  • Audience and delivery. Performance by placement, platform, device, age, gender, location and hour of day.
  • Data trust. A check on whether conversion tracking is firing properly, including server-side signals.
  • Opportunities. Meta's own optimisation recommendations, ranked by estimated impact.
  • Action list. A prioritised, numbered list of what to change first.

How it's delivered. You'll receive the report one to two days after our call. I only need access to the client's ad account: they add me as a partner or user, and I do the rest. The audit report is yours to keep, whether or not we work together.

Book a Call

Questions

Common questions.

Which platforms can you connect?

Meta Ads, Google Ads, GoHighLevel, Stripe, Google Sheets, Looker Studio, BigQuery and Google Apps Script, plus Shopify, Amazon and Walmart for e-commerce clients, presented through Looker Studio or custom-built web dashboards. If your client uses something else, we'll review it on the call.

Do my clients have to use GoHighLevel?

No. GoHighLevel is one of the CRMs I support. If your client uses a different system, we'll review it on the call.

Is my client data safe?

Yes. Dashboards are access-protected. Data stays in accounts that you or your client control, such as Google Workspace and BigQuery. I only request the access each build needs.

Can the dashboards carry my agency's branding?

Yes. Dashboards can carry your agency's logo, colours and your own web address, for example reports.youragency.com. Your client sees no AZ Digital PH branding.

How long does the build take?

The build is completed within month one. Exact timing depends on how many data sources are involved, and we'll confirm it on the call.

What happens after month one?

The ongoing partnership begins. I refresh and check the data, fix connections when platforms change and add new views as your client's needs grow.

Why don't the numbers in Ads Manager and the CRM match? Can you fix that?

There are usually a few reasons. Meta credits a lead to an ad based on its attribution window, which can include people who saw an ad days earlier. The same person may submit a form twice and appear once in the CRM. Some CRM leads come from organic sources, not ads. And a broken form or integration can stop a lead from reaching the CRM at all.

I reconcile these sources and show both numbers side by side, with the reason for the gap. The two figures won't always match exactly, and I won't pretend they do. What changes is that you and your client can see why they differ.

How much does it cost?

Pricing depends on how many clients and data sources are involved. It's presented on the call in a written offer.

What's in the free Meta Ads audit report?

It covers campaign and ad performance, creative fatigue, performance by placement, device, demographics, location and time of day, a check on conversion tracking, Meta's ranked optimisation opportunities and a prioritised action list. It arrives one to two days after our call. I need access to the client's ad account to prepare it, and you keep the report whether or not we work together.

The free audit

How the free audit works.

Three steps, and you keep the report whatever you decide.

  1. You add me to the ad account

    After our call, your client adds me to their Meta ad account. I only request the access the audit needs.

  2. I prepare the report

    Within one to two days of the call, I review campaigns, creative, audience, delivery and conversion tracking.

  3. You receive it and keep it

    You get a written report with a prioritised action list. It is yours to keep, whether or not we work together.

Read only: nothing in the ad account is changed by the audit.

Your clients judge your work by its report. Make it a good one.

Book a call. We'll look at how you report today, where it breaks and what a better version would look like for your clients.

Book a Call

30 to 45 minutes. No obligation. Free Meta Ads audit included.